Mid-market legal-tech firm selling an e-discovery + compliance stack into GCs at F2000 companies. 32-person team, 70% of revenue from inbound referrals, trying to add a predictable outbound-sourced channel. The previous attempt — a 6-month cold-email program through an outsourced SDR shop — had just imploded. Open rates had fallen off a cliff. Google Postmaster showed spam-folder placement across all four domains the SDR shop had been using.
The CEO's ask was more defensive than offensive: "Fix what's broken, and then show me a predictable channel that doesn't torch our brand."
"Fixing the domain reputation wasn't glamorous but it saved the business. Without it, every subsequent channel bet would have been fighting physics."— CMO
Shut down all four burned domains. Rebuilt sending infrastructure on three warmed subdomains. Set up proper SPF/DKIM/DMARC alignment. Six-week sender warmup. By end of month 2, Postmaster showed green across all sending domains. We never went back to outbound cold spray — only triggered sequences off engagement signals.
Pulled their Salesforce closed-won data for the last 18 months and modeled a predictive-fit score against firmographic + technographic signals. Narrowed targeting from "GCs at 1,000+" to a focused 42K-account named-account list with intent-signal layering (G2 intent, Bombora, and a custom LinkedIn Insights model).
We ran a research study: "The State of E-Discovery in 2026" — 428 GCs surveyed. That became a flagship report, a webinar series, 11 derivative blog posts, a conference talk track, and six months of social content. Earned 320+ backlinks and became the firm's single highest-converting content asset.
Rebuilt the HubSpot setup end-to-end. UTM governance. Multi-touch attribution modeling in BigQuery. SQL and closed-won fed back to source via API. Monthly closed-loop reporting to the exec team showing cost per SQL and cost per closed-won by source.
All burned domains killed. New subdomains warmed. Salesforce ICP analysis complete. HubSpot UTM + attribution rebuild started.
Named-account LinkedIn targeting live. Research study sent to 1,200 GCs; 428 responded. First MQLs from new structure in week 10.
Report drove 2,100 leads in 60 days — the firm's largest-ever single asset. Research-touched pipeline hit $2.8M by end of month 5.
Blended CPL settled at $386. 34% of pipeline from engagement had closed by end of Q2. Report traffic still growing from backlinks and organic rankings.
"Taskstics is the first partner we've had that understood a B2B pipeline doesn't start with a form fill. It starts with a brand you want to be seen with."— CMO
Engagement rolled to monthly in month 7. Current focus: a second research study (international compliance), a dedicated vertical land-and-expand motion into pharma, and an ABM program against the top 400 Fortune accounts tied to a 3-of-1 content × webinar × offer cadence.
Book a 30-minute working session. We'll audit your current funnel, model realistic upside across channels, and tell you honestly whether we're the right partner.