Service · Marketing Automation

Automation that compounds revenue while you sleep.

Lifecycle emails, SMS, closed-loop attribution, workflow orchestration, AI operations. We build the automation layer that turns one-time wins into recurring revenue — and makes your team 3× faster without hiring.

What we automate

Four layers. All connected.

01

Lifecycle automation

Email + SMS flows that drive 20-40% of revenue. Welcome, abandoned browse/cart, post-purchase, replenishment, winback, VIP, review request. Segmented, timed, A/B tested — not batch-and-blast.

02

Attribution & reporting automation

Server-side GTM, enhanced conversions, multi-touch attribution in BigQuery, Looker dashboards your CFO will actually open. One source of truth, auto-updated daily.

03

Workflow + ops automation

Zapier, Make, n8n, custom APIs. Lead routing, CRM sync, data pipelines, publishing workflows. We eliminate the "someone has to copy this into a spreadsheet every Monday" tax.

04

AI-assisted operations

GPT-powered content ops, agentic SDR workflows, predictive LTV routing, automated SEO opportunity flags. We use AI where it earns its keep — not for the sake of it.

Peak share of revenue from lifecycle
Avg. flow revenue lift
Avg. 60-day LTV lift
Avg. ops speed-up (team hours saved)
The system

Why automation is the connective tissue.

SEO drives traffic. Content converts it. But without the automation layer, every lead is a one-shot — a form fill that lives or dies by what a human does next. Automation turns leads into lifetime customers and makes the whole system compound.

Example — DTC flywheel

SEO brings qualified traffic → content converts to first purchase → automation routes by predicted LTV → VIP cohorts get hand-picked merchandising, discount-sensitive cohorts get offer-driven winback → replenishment flow fires on dynamic timing → 60-day LTV +2.4×.

Example — B2B flywheel

Content earns branded search + backlinks → SEO captures the demand → automation enriches, scores, and routes the lead → triggered sequence off engagement signal (not cold spray) → sales gets a ready-to-close SQL instead of a cold MQL → closed-won feeds attribution and the cycle starts smarter.

How we work

From signed SOW to first attributable automation in 21 days.

01 · Wk 1

Audit

Current stack, flows, data pipelines, broken attribution. We find what's leaking and what's quietly working.

02 · Wk 2

Instrumentation

Server-side GTM, enhanced conversions, attribution modeling, dashboard build. The data layer gets fixed before the automation gets built on top.

03 · Wk 3

Flow architecture

Lifecycle map, segmentation taxonomy, trigger logic, A/B hypotheses. Signed off before anything ships.

04 · Mo 2

Build + launch

Flows built in waves, deliverability monitored, SMS integrated, suppression rules set. First attributable revenue typically week 5-6.

05 · Ongoing

Optimize + expand

Monthly A/B tests, quarterly flow audits, new layers added (predictive LTV, agentic ops, cross-channel suppression).

Our stack

What we build on.

KlaviyoHubSpotCustomer.ioAttentivePostscriptOctane AIServer-side GTMBigQueryDreamdataLookerZapierMaken8nClaySmartlead (triggered only)OpenAI / Anthropic APIs
Related work

Automation case studies.

Open: 2 engagement slots this quarter

Let's model the next 4 quarters of your growth.

Book a 30-minute working session. We'll audit your current funnel, model realistic upside across channels, and tell you honestly whether we're the right partner.