Not AI slop. Not thought-leader fluff. A content engine tied to the four personas your sales team actually sells against, in the five problem spaces each cares about, with original research baked into every quarter.
A 20-cell content matrix of persona × problem × funnel stage. Each cell has an intent map, SERP analysis, competitive gap, and attached sales play. We only publish into cells where we can win and where sales will convert.
Vetted contracted writers paid per piece with performance bonuses tied to backlinks, pageviews at 90 days, and pipeline sourced. Not a content mill — a managed talent pool with voice guides and 2 editor-pairing sessions per writer.
1 flagship data study per quarter. Industry surveys of 400-1,200 practitioners. Benchmark reports pulled from real data. These are the single highest-leverage content assets — typically 100+ backlinks each.
Brief templates, SOPs, editorial calendars, repurposing systems that turn every long-form piece into email + social + video + sales-collateral assets.
Founder / executive voice. 1,500–3,000 words. 1–2 / week. Builds brand authority, generates backlinks, defines POV.
Practical, how-to, step-by-step. 800–1,400 words. 4–6 / week. Drives weekly return traffic and newsletter conversions.
Evergreen "best of", definitive guides, comparison pages, programmatic templates. 1,100–1,800 words. 6+ / week. Drives SEO + commercial conversion.
Fintech media. 1,180 articles. $4.1M ARR built on a 6-writer in-house pool and 3 flagship research reports.
Series C SaaS. 61 cornerstone pages + /tools/ programmatic + "State of Ops" research study (180+ backlinks).
Legal-tech. The flagship "State of E-Discovery" survey (428 GCs) drove 46% of attributed pipeline.
Book a 30-minute working session. We'll audit your current funnel, model realistic upside across channels, and tell you honestly whether we're the right partner.