Every case study below includes the original audit, the strategy, the quarterly cadence, the attributed numbers, and — because we're allergic to agency theater — at least one thing we got wrong and had to course-correct.
Audit → attribution rebuild → 61-page content build → programmatic /tools/ directory. Organic went from flat to #1 pipeline source.
Rebuilt attribution, launched a 24-creator UGC content program, and installed MMM-informed budget automation. Branded search killed, cold spend 4.2× in 8 weeks.
Programmatic location + service pages (378 of them), GBP overhaul, and a review-velocity automation engine. From 11 locations ranking page-1 to 42.
Killed the broken cold-email program. Thought-leadership content engine. Triggered automation sequences off real engagement signals. Closed-loop attribution to closed-won.
Next.js rebuild from a WordPress mess — SEO-safe migration, content-ops setup so marketing could ship, CRO against the four personas sales targets.
Editorial strategy, a 6-writer in-house pool, 3 original research reports, and a repackaging engine that turned every article into email + social + video.
Full Klaviyo rebuild. 11 segmented lifecycle flows, SMS integration, and a predictive-LTV layer that routes offers by behaviour, not list.
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